Fiesta Movement Chapter One

It all started with a dream and this video. The Ford Fiesta Movement Chapter One an opportunity for Beto to share his passion for video and photography with the nation. In March 2009, Ford Motor Company contacted Beto and nominated him to become one of a hundred Fiesta Agents. For the next eight months Beto shared every moment of owning a European-spec Ford Fiesta. Beto successfully completed six missions and was one of the few agents to drive cross country to Ford HQ in Detroit, Michigan. At the Fiesta Movement Awards Celebration Beto was awarded "Best Body of Work in Photography." In January of 2010, Beto has been selected to participate in Chapter Two of the Fiesta Movement. The Fiesta continues...

One Movement in History

As part of the Fiesta Movement social media initiative, 100 young trendsetters are test driving and living with European-spec Ford Fiestas for six months, traveling as agents on special missions. They then go on to relate their experiences through a variety of social media sites.

Throughout the Fiesta Movement, agents have traveled more than 1.4 million miles and have generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions. The Fiesta Movement and test drive program has resulted in more than 80,000 hand-raisers.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit

Chapter One Missions

  1. Travel Mission - Cinco de Mayo
  2. Technology Mission- Social Web Creativity Seminar
  3. Style/Design Mission - Hot Wheels® Top Secret Golden Ticket Tour
  4. Social Activism Mission - L.U.V.E ME
  5. Adventure Mission - Adrenaline Junkie
  6. Entertainment Mission - Fiesta Music Video

Chapter One Photos lifecasting since 2007Sony BroadcasterFord Fiesta Agent Chapter One and Chapter TwoFord Motor Company AgentFord Fiesta Movement Chapter One Best Body of Work Award Winner
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